Beyond Meat

Saturday, 2 July 2016

Beyond Meat is a food brand in US that has started to make plant based protein that looks like real meat. What makes them stand out is the fact that they use a different and new technique to create the same texture as meat, because what usually make fake "meats" taste different is the texture. The flavour is easy to create, since real meat is always seasoned or marinated, but the texture is hard to make the same. 

This is where Beyond Meat apparently has succeeded. I even read that a Whole Foods in the US accidentally put the "chicken" stripes from Beyond Meat in a salad instead of real chicken, and the customer who bought the salad hadn't noticed any difference.

Things like this makes me happy, because society is going forward! I personally don't crave the texture of meat and don't really need it, but I think it's great that things like this is being made! This shows that humans can get protein from other sources than meat and it will make it easier for a lot of people to go vegan. 

The products are only sold in the US so far, but if I get the chance I want to try it just to see what it is.

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